The Boomers are causing a seismic shift in purchasing patterns, transforming markets and creating new ones from coast to coast. They’re 75 million strong, and they spend over $2 trillion dollars yearly on everything from pharmaceuticals to fashion. And, of course, they love to buy goodies for their children and grandchildren, too.

Right now, the Boomers are sitting on more expendable income than any other group of consumers, and they’re hitting their peak spending years. Somehow, though, the vast majority of marketers keep overlooking them in favor of trendy teens and post-adolescent consumers. But no savvy marketer can afford to pass up the countless profit-making opportunities brought about by the blossoming of the Boomers.

Vim, Vigor & Vassolo specializes in helping companies like yours reposition their products and services to capture a share of this growing, lucrative market. But we go well beyond merely devising strategies and tactics. We also execute advertising and integrated marcom programs, from start to finish, to ensure that your communications resonate with this sometimes finicky, often fickle group. We do this by dispelling antiquated notions of what aging means, replacing them with values, attitudes, copy and visuals based on the Power of Positive Aging.

What the Big Boom! is all about.

It’s the most promising marketing opportunity in American history.

Conventional wisdom suggests that Boomers are set in their purchasing patterns and resistant to new types of marketing communications.

The Myth.

Boomers invented the information age, so they’re very comfortable patiently seeking facts, meticulously measuring their emotions, and then making up their own minds for their own reasons.  These are discerning, empowered consumers who know value and are willing to pay for it. And we know how to communicate with them in clear, concise, creative and cogent ways.

The Truth.

(708) 979-2281

Copyright © 2009 Vim, Vigor & Vassolo LLC. All rights reserved.